How Small Businesses Can Prepare for Black Friday Shipping

How Small Businesses Can Prepare for Black Friday Shipping

Noting record-breaking sales on Black Friday and Cyber Monday is great news for any small business, but shipping out all those orders can be a nightmare if you’re not prepared. That’s why it is important to take a look at your current inventory management processes and make some adjustments in anticipation of the hottest shopping period of the year.

Now is the time to identify any bottlenecks in the process, whether the holdup is in packaging or your labeling could be a little quicker. Even saving a minute on each shipment could add up to a lot of time over the course of a day when you’re dealing with larger volumes.

Buying and printing multiple labels in bulk can help businesses save money. In addition, stocking up on supplies ahead of time can help turn those orders around quickly. The last thing your business needs is to run out of labels at the last minute.

If you use a desktop printer, for example, it’s never too early to stock up on printing labels and ensure there’s plenty of ink on hand. It’s also a good idea to consider the shipping charges you’ll offer for holiday purchases.

The Free Shipping Quandary

When you consider the fact that shipping price is one of the four top reasons that customers abandon their online shopping carts, offering it for free can be a great idea. Of course, you’ll have to do some calculations to see if this makes financial sense, being sure to take into account the costs for the heaviest items you offer. If you can’t swing full free shipping across the board, consider offering coupons to your current or top customers or offering free shipping on bigger orders only.

Now is also a great time to consider international shipping. This is not the logistical nightmare it used to be thanks to services that make the job easier and offer clear rates. Then, you’ll want to market the shipping options and prices you plan to offer so that customers will know what to expect and cart abandonment can be kept to a minimum.