Retail Supply Chains Must be Prepared for Omni-Channel Approach

Long gone are the days when the only option consumers had was to head out to their local stores, wait in line, and make a purchase from whatever items happened to be in stock while they were there. Traditional brick-and-mortar stores are now just one in a line of shopping channels that consumers can choose … Read more

Appealing to Modern Shoppers Requires Omni-Channel Approach

E-commerce has dramatically changed the ways in which people buy products, and this, in turn, is causing a noticeable shift in brick-and-mortar stores. Many retailers are turning their shops into destinations in their own right in response to consumers’ growing preference for shopping online. For example, FAO Schwarz closed their famous Fifth Avenue store last … Read more

Omni-Channel Logistics Success Hinges on Customer Understanding

The online shopping world has been dealing with significant demographic changes in recent years. Speaking at the Omni-Channel Conference, mySupermarket Director of Brand Partnerships Mandy Critchley spoke about how demographics will affect the future market. According to Critchley, the key period between researching grocery products and buying them is generally two days, at which point … Read more

Don’t Overlook International Shoppers This Holiday Season

As retailers put all the pieces in place for a successful holiday season, one area that can sometimes get overlooked is international shopping. Domestic approaches won’t cut it when it comes to winning the international e-commerce race, so strategic approaches need to be adopted to reach this valuable group of consumers. It’s a perfectly sound … Read more

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