Is Free Shipping Truly “Free”?

Amazon quickly set itself apart by offering customers free shipping on certain orders. Even though they racked up some big net losses, they still managed to come out on top, and the move has had the added effect of influencing customer expectations. Now, consumers are increasingly demanding that ecommerce companies offer free shipping, but everyone … Read more

How Amazon is Transforming Supply Chain Management

What started out as an unassuming online bookstore has now become the undisputed leader in retail. Amazon is one of the biggest success stories of the modern retail era, and its supply chain management philosophy has been instrumental in making sure it brings products to millions of people around the world in record speeds at … Read more

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