Appealing to Modern Shoppers Requires Omni-Channel Approach

E-commerce has dramatically changed the ways in which people buy products, and this, in turn, is causing a noticeable shift in brick-and-mortar stores. Many retailers are turning their shops into destinations in their own right in response to consumers’ growing preference for shopping online. For example, FAO Schwarz closed their famous Fifth Avenue store last … Read moreAppealing to Modern Shoppers Requires Omni-Channel Approach

Don’t Overlook International Shoppers This Holiday Season

As retailers put all the pieces in place for a successful holiday season, one area that can sometimes get overlooked is international shopping. Domestic approaches won’t cut it when it comes to winning the international e-commerce race, so strategic approaches need to be adopted to reach this valuable group of consumers. It’s a perfectly sound … Read moreDon’t Overlook International Shoppers This Holiday Season

How To Gain Efficiency In E-Commerce Logistics

Wal-Mart’s acquisition of Jet.com has upped the stakes significantly in the e-commerce world, particularly when it comes to the battle to dominate the highly lucrative US market. Smaller e-commerce businesses still stand a chance, but only if they focus on their logistics efficiency. Having a unique selling point and clever marketing will go a long … Read moreHow To Gain Efficiency In E-Commerce Logistics

Businesses Need A Multidisciplinary Approach To Get The Most Out Of Big Data

If data is king, is big data even better? It might be tempting to think this is the case, but the truth is that big data is really only useful if you know exactly what it is that you are looking for among it. All of the information in the world will not do much … Read moreBusinesses Need A Multidisciplinary Approach To Get The Most Out Of Big Data

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