E-commerce Success Hinges on a Good Supply Chain Strategy

With a growing number of e-commerce businesses selling a wide variety of products, there are a lot of factors to take into account when devising e-commerce strategies. For example, demand volatility and product life cycle are important considerations, as are product variety and the characteristics of individual products. The type of forecast that is used, … Read more

Appealing to Modern Shoppers Requires Omni-Channel Approach

E-commerce has dramatically changed the ways in which people buy products, and this, in turn, is causing a noticeable shift in brick-and-mortar stores. Many retailers are turning their shops into destinations in their own right in response to consumers’ growing preference for shopping online. For example, FAO Schwarz closed their famous Fifth Avenue store last … Read more

Don’t Overlook International Shoppers This Holiday Season

As retailers put all the pieces in place for a successful holiday season, one area that can sometimes get overlooked is international shopping. Domestic approaches won’t cut it when it comes to winning the international e-commerce race, so strategic approaches need to be adopted to reach this valuable group of consumers. It’s a perfectly sound … Read more

How To Gain Efficiency In E-Commerce Logistics

Wal-Mart’s acquisition of Jet.com has upped the stakes significantly in the e-commerce world, particularly when it comes to the battle to dominate the highly lucrative US market. Smaller e-commerce businesses still stand a chance, but only if they focus on their logistics efficiency. Having a unique selling point and clever marketing will go a long … Read more

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