The influx of demand for shipping brought about by the rise of global trade and e-commerce is changing the traditional relationship between shippers and carriers. The shipper-carrier relationship between these two parties are becoming increasingly stressed as shippers send out more and more packages and carriers must adjust to handle the changes in demand.
One way this has manifested itself is that some shippers have been placing too much of an emphasis on low prices while failing to take into account the value these carriers bring them. This relationship can be strengthened greatly by making it bidirectional. Working together to establish strong relations will make the carrier more willing to go the extra mile to please the shipper. By shifting away from seeing carriers merely as service providers and instead viewing it as a collaborative process, vast improvements can be made. This starts with shippers providing them with the most up-to-date and accurate information about their shipments.
Inbound Logistics suggests that shippers treat carrier drivers like they would their own staff members. Positive interactions can help the carrier retain drivers, which is something that benefits shippers and carriers alike. They also suggest that both sides stick to the terms of the agreement. Shippers normally don’t hesitate to hold carriers to these terms, but the other side of the coin sometimes gets overlooked. Shippers need to follow through with their commitments or inform the carrier right away on occasions where this won’t be possible so that solutions can be found before delays and unhappy customers enter into the equation and create a whole new set of problems.
This re-imagining needs to take place to ensure the longevity of shippers and carriers, but it is not going to happen overnight. Start trying to cultivate a positive and collaborative relationship as soon as possible, but be sure to give it time to grow and prosper.
This blog post was based off an article from Cerasis. View the original here.