Retail Supply Chains Must be Prepared for Omni-Channel Approach

Long gone are the days when the only option consumers had was to head out to their local stores, wait in line, and make a purchase from whatever items happened to be in stock while they were there. Traditional brick-and-mortar stores are now just one in a line of shopping channels that consumers can choose from, with people also buying items from their computers, tablets, smartphones, third-party retailers, and even pop-up stores.

As online shopping becomes a way of life, customers are no longer willing to look the other way when orders take too long to process or products are not delivered on time. As people seek reliable brands that offer excellent customer service and quick deliveries, companies have to ensure that their retail supply chain is prepared for the omni-channel approach.

Flexibility, Good Management Vital

Seventeen percent of shoppers say they will be shopping more online and less in stores moving forward because of its convenience. This is why supply chain managers need to be more flexible than ever so they can not only meet and accommodate demands but also anticipate them with greater accuracy. For example, stores need to be able to support shoppers who are buying their phones as well as those who patronize pop-up stores, and these people will have different sets of needs.

It’s also vital to have a have the right software solutions in place to boost visibility and transparency across all outlets. This can help retailers keep up with orders across a variety of platforms and handle personalized delivery methods.

Right now, growing retail revenue requires a holistic view of transportation management systems to help mitigate risks and costs while keeping inventory organized. It’s also important to consider how issues like returns and an influx of inventory at holiday time will be handled. Transportation management systems need to be prepared to handle a large number of returned products by mail or they could find their profits suffering.

Supporting omni-channel approaches not only requires flexibility, but also a big-picture view of operations in order to ensure a prosperous future.

This blog post was based off of an article from Precision Software. View the original here.