This year, a number of exciting trends are expected to take center stage in retail. Here is a look at what to expect.
Virtual and Augmented Reality
Experts predict that retailers will take advantage of the latest improvements in deep analytics, machine learning and artificial intelligence to create a more targeted shopping experience. Home improvement giants Lowe’s has already gotten in on the act, with its Holoroom providing shoppers with a 3D mockup of their rooms. This is used in conjunction with Oculus Rift to get a firm idea of how the changes they are considering will affect their home.
Automated Retail Experiences
Amazon has recently made waves with its Amazon Go grocery store concept, which allows shoppers to simply enter the store, fill up their carts and leave without checking out. Other retailers are expected to follow suit, using automation in a variety of ways. For example, Lowe’s is rolling out its LoweBot, a robot that will greet the store’s customers as they enter, inquire about what they are looking for, and accompany them to the product’s location in the store.
The Rise of Boundary-Free Retail
Modern consumers are busy, and they don’t like being inconvenienced. Retailers are doing their best to appeal to them, and distributed commerce is one way they can get there. For example, small buttons known as Amazon Dash allow Prime members to reorder frequently-bought products simply by clicking on a button. These buttons are already available for a range of products, and all it takes is a Wi-Fi connection and the Amazon app to restock.
Despite the popularity of online shopping, some consumers still like seeing and feeling products in person. To this end, Rebecca Minkoff is currently trying out giant touchscreens in its stores. Shoppers can use the screens to choose products that interest them and have them delivered to a dressing room.
As you can see, the face of retail is changing dramatically, and modern technology is driving all of these interesting developments.
This blog post was based off of an article from Retail Touch Points. View the original here.