As retailers put all the pieces in place for a successful holiday season, one area that can sometimes get overlooked is international shopping. Domestic approaches won’t cut it when it comes to winning the international e-commerce race, so strategic approaches need to be adopted to reach this valuable group of consumers.
It’s a perfectly sound strategy to promote a winter coat sale come holiday time in the U.S., but it’s equally important to bear in mind that it’s actually summertime in Australia. This is why e-commerce experiences need to be localized as much as possible.
Cost Transparency Vital
How can this be done? First of all, consumers should be greeted with content in their own language when they first log into your site. The options you give them when it comes to shipping need to be as reliable as they are affordable, and they should also be given total landed costs, including duties and taxes, in their own currency. A UPS study found that 75 percent of consumers cited the total cost of the order with duties and fees included as a top consideration when it comes to international purchases.
It is also important to keep in mind the major holidays in all of the markets you target. For example, the Chinese New Year is more important than Christmas when it comes to spending in the world’s second-biggest consumer market, China. With more than 15 percent of the country’s vast population planning to buy goods abroad this year, targeting these shoppers is an effort that could pay dividends.
It’s also useful to determine which products are going to sell the best in each market you’re targeting. By promoting appropriate items to the right groups of consumers, you’ll note a boost in revenue and snag more loyal customers.
This blog post was based off an article from UPS Longitudes. View the original here.