If data is king, is big data even better? It might be tempting to think this is the case, but the truth is that big data is really only useful if you know exactly what it is that you are looking for among it. All of the information in the world will not do much for you if you don’t know how to use it to create meaningful insights.
When people make purchases, a vast amount of data is recorded somewhere, and all of this data can provide incredible insight into customers’ spending behaviors. However, getting to the bottom of this is not as straightforward as it might sound.
Shift In Role Of IT
Writing in CIO Review, Mondelez International’s Senior Director of Global Supply Chain, Orhan Bazna, says that not many professionals actually have a firm grasp of the amount of data at their disposal and what sorts of useful information it can provide. He feels that IT professionals have a limited ability when it comes to mining all of this data and turning it into something that businesses can use easily. This, he says, is particularly true of companies with siloed organizational structures and those that lack managers who are able to combine operational knowledge with informational management abilities to develop actionable interpretations.
Bazna feels that while some businesses will be early adopters and successfully use big data to their advantage, most will end up being followers. IT is set to move beyond merely being a support role, particularly as the so-called Fourth Industrial Revolution takes hold. This will lead to a shift in leadership requirements. Those with a multi-disciplinary knowledge of how data is generated and stored as well as sensing mechanisms, user interfaces and gateways will be most successful, and those with expertise in e-commerce will note strong demand.
This blog post was based off an article from CIO Review. View the original here.