Employment Opportunities

Marketing Assistant

Location: Hunt Valley, Maryland.

Attributes

IntelliTrack is looking for an energetic, outgoing and organized marketing professional to support sales activities and handle the day-to-day duties necessary to ensure the successful lead generation required by this internet dependent software company.

  1. Bachelors in Marketing Preferred
  2. 1 to 2 Years Job Experience Required

Requirements

  1. Website and SEO Experience and Documented Ability to Manage Website Content
  2. Must Have Basic Graphic Design Knowledge
  3. Proven Ability to use Adobe CS3 Applications:
    • Dreamweaver – Currently used to Manage the IntelliTrack Website
    • In Design – Used to create Marketing and Sales Materials (PDFs)
    • Photoshop
    • Illustrator
  4. Email marketing experience – Currently have an account with Constant Contact
  5. Excellent writing skills, experienced in writing marketing copy
  6. Experience managing a marketing budget, Events (trade shows) and Advertising
  7. Knowledgeable in paid search (PPC) and experience using Google Adwords, Analytics & Webmaster tools.
    • Secondary Experience with Yahoo search marketing and MSN is desired.
  8. Ability to use “HubSpot” Marketing software and Auto-Task (CRM) is a plus.

Duties and Responsibilities

  1. Website:
    1. Remove or add content to the IntelliTrack website as required to maintain the active website.
    2. Modify or delete keyword data to optimize customer access to the website and continue to ensure premium placement in relative search engines.
    3. Modify and monitor the cost of Web Campaigns within budget requirements using “HubSpot” data to create generic driven customer responses.
    4. Pursue, create and post “IntelliTrack Success Stories”.
  2. Sales:
    1. Work with Regional Channel Account Managers to develop region specific email campaigns which may be aimed at specific vertical markets, customer type etc.
    2. Prepare custom PDF documents for sales which may be aimed at specific vertical markets, customer type etc.
    3. Monitor Lead Flow and Provide Lead Flow Reports on a Weekly basis to sales and executive management.
  3. Partners, Distribution and Manufactures:
    1. Maintain the Company Profile on Distribution and Manufactures Websites.
    2. Aid in providing web content for Value Added Reseller Channel and Channel Partners.
    3. Create Email Driven Monthly Notifications to Partner Channel and support Opt Out options.
    4. Maintain active relationships with Key Distribution and Manufacture representatives.
  4. Office:
    1. On occasion manage inbound office calls and direct to appropriate parties

Hours

40 Hours Monday through Friday.

  • 8:00 am to 5:00 pm

       Please email your cover letter, salary history and resume to HR@intellitrack.net and reference MA_1042009.

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